Consortium Graphic Designers SEO Campaign
There is no denying that starting, running and scaling a graphic designing business can be daunting. On top of that, implementing SEO strategies for leads and conversions is no easy feat.
But considering it as a competitive B2B business, it is important to consider some online marketing strategies for significant sales and revenue. The main idea behind employing SEO for graphic designing business is not to generate conversions, but have strong online presence and brand awareness on different platforms.
This case study shows how our SEO campaign helped a Graphic Designing business transform their overall and traffic sales in no time.
Overview Of The Client
There are numerous graphic designers out there who are looking to make the cut in designing business. Almost every one of them is implementing marketing strategies and wants to get in top SERPs.
Consortium also worked in this manner. But their main aim was not revenue or organic visitors. They wanted to be in top search engine results so that they can be one of the leading graphic designers across the world.
Now we had to work on increasing the number of visitors and bring the website in the top SERPs for the organic keywords.
The SEO team of Outreach took analyzed the website success metrics, took over the campaign, and implemented the best yet effective SEO strategies for online success.
Now when we look back at the results, our team is pretty overwhelmed with all the results that we’ve achieved. Rankviz helped the client’s website rank for the organic keywords, increase conversions, and build a massive visitor base.
Overview Of The Project
How We Started
Handling an SEO campaign for an Amazon Affiliate Website is no easy feat. Although our main focus was to increase the number of visitors and enhance the conversions on the website, we also had to get the website rank in the top search engine result pages. Along with this, we also had to consider that customers will only purchase if the product was persuasive enough.
Here is how we started:
On 1 July 2017, the Amazon affiliate website had less organic visitors, 42, 544, and had a limited number of referring domains. We took over the website in somewhat near July 2017.
January 2018 Update (6 Months On)
The website had organic visitors, but their number was not significant. So, as the first step, we considered fixing all the on-page components of the website. For the first few months, we worked on the website’s structure and crafted it, according to the latest SEO guidelines.
In just few months, we increased the organic traffic visitor count from 42, 544 to 43, 524+. We saw an increase in the overall traffic by over 90%.
During these months, we did not build any links or wrote guests posts, but our outreach experts were able to get the visitor count to 43, 524+, as can be seen in the image.
July 2018 Update (6 Months On)
Post 6 months of starting the campaign, we were sure on the fact that product promotion on social media or blogs is not going to help. Instead of using our time frame on these tactics, we went up a step and worked on the link building campaigns. We did employ content and SMM, but only to a required limit.
By the time we completed our 1-year mark, we had noticed a significant increase in the overall traffic of all the pages of the website.
In just 12months, we improved the monthly visit to regular 41, 862 organic visitors which was a good 96% increase in the last six months.
For both client and us, it was a remarkable achievement, in terms of all the SEO standards.
Jan 2019 Update (6 Months On)
When we started the project, our main focus was to increase the traffic by 90%, and we already surpassed it in the first six months.
However, we still did not reach our main goal, which was to increase the traffic, get the website in top SERPs for the organic keywords. We then focused on an outreach campaign, which helped us to increase the visitor traffic to 89.293 visitors.
From the beginning, the organic visitor increased by 99%, and in the last six months, the visitor count increased with 47%, and by this time, significant sales also started to pour in.
By this time, we revised our goals and looked forward to taking the visitor count and website ranking to the next level. Our SEO strategies, both on-page, and off-page were paying off and were giving results, more than we expected.
Link Building Campaign- Overview
Along with all the on-page SEO strategies, the link campaign played a major role in the entire plan. Our link building approach consisted of getting the links to product pages, the home page, and category pages, from the renowned blogs with high domain authority.
The numbers, which increased organic traffic from 42,544 to 89,293+ in just a matter of months, speak everything on how we work.
Here are some other results that will walk you through the progress on a number of referring domains and links.
When we started this project, in 2017, the number of referring domains was quite limited. But as we worked on the campaigns of the website, we leverage the link building campaigns, reached out to the renowned blogs in the affiliate niche and gain backlinks for them.
By the end of May’ 2019, we provided 4,429 referring domains to the client’s website.
All the backlinks had a significant impact on the overall traffic of the website.
When we started, there were a limited amount of backlinks to the website, but as we worked on the link building campaigns, the number of both referring domains and backlinks went up drastically.
We took long-tail keywords in our arsenal, their LSIs and then focused on the traffic of the website. You can see in the image how we helped the client rank in the top SERPs throughout the campaign.
Right now 25K keywords are on number 1-3 position of Google, 50k on number 4-10 and 75K on the 11-100 page of Google
Back in July’17, when we took over the website, the pages ranked for a limited number of keywords. But after the completion of SEO and link-building campaigns, the website ranked for over 51,483+ keywords.
So whether you are struggling to get in top SERPs, for conversions or sales, get in touch with Rankviz today!