Job Type: Full-time (onsite)
Salary: Market Competitive
Timings: 9:00 am-6:00 pm
Experience Level: 3-5 years
Location: College Road, Lahore
Job Summary:
We are looking for a results-driven Local SEO Specialist to improve our online visibility and Google local search rankings. The ideal candidate will have hands-on experience with Google Business Profile optimisation, local keyword research, citation management, review management, and geo-targeted SEO strategies, specifically for the USA/UK market.
Key Responsibilities:
- Optimize and manage Google Business Profile (GMB/GBP) listings
- Perform local keyword research (city, area, and service-based keywords)
- Improve rankings in Google Maps & Local Pack.
- Build and manage local citations (NAP consistency)
- Monitor and respond to customer reviews professionally.
- Optimize location-based landing pages.
- Implement on-page local SEO (titles, meta descriptions, schema, internal linking)
- Track performance using Google Analytics, Search Console, and GMB Insights
- Analyze competitors’ local SEO strategies.
- Work with content and web teams to improve local relevance.
- Stay updated with the Google local algorithm change.s
Skills & Qualifications Required:
- Proven experience in Local SEO
- Strong knowledge of Google Business Profile optimization
- Experience with SEO tools such as:
- Google Analytics
- Google Search Console
- Ahrefs / SEMrush / Moz
- BrightLocal / Local Falcon (preferred)
- Strong understanding of NAP consistency and citation building
- Knowledge of local ranking factors
- Basic understanding of HTML, WordPress, and on-page SEO
Key Performance Indicators (KPIs)
- Improvement in local keyword rankings
- Increased Google Maps visibility
- Growth in local leads, calls, and directions
- Higher click-through rates (CTR)
- Improved review volume and ratings
Job Type: Full Time Morning Shift